Why Do Florists Give Different Quotes for the Same Wedding Design?

MacArthur Place, Sonoma CA

If you’re a bride or a planner working with multiple florists, you’ve probably seen this before: you send out the same design deck, the same specs, the same floral wish list… and get back three very different quotes.

It’s natural to wonder why. After all, if everyone’s quoting for the same 10 centerpieces and two altarpieces, shouldn’t the prices be pretty close?

Here’s the truth: floral design isn’t one-size-fits-all. And floral quotes can’t be compared the way you would compare the price of a dress or a pair of shoes. Each florist brings their own experience, style, approach to design, and even business structure—and all of that directly affects the final quote.

1. 

Skill Level and Expertise Matter

Some florists have been designing weddings for a decade or more, while others are just getting started. That level of experience often translates into elevated design skills, deep product knowledge, and the ability to create more complex or refined arrangements—all of which impact the price.

2. 

Flower Choices Can Vary Widely

Even with the same color palette, quotes can differ significantly depending on the blooms selected. Let’s take a white-and-green palette as an example:

• One florist may use garden roses, known for their luxurious, ruffled petals and higher price point.

• Another might choose standard roses, which are more affordable.

• A third could use mums or carnations, which still achieve the look but at a much lower cost.

That’s why it’s so important to understand what’s behind the price. A lower quote might reflect fewer stems or more budget-friendly flowers—not necessarily a better deal.

3. 

Each Business Has Different Overhead Costs

Some florists work from home studios. Others run full-scale design studios with staff, storage, and a fleet of vehicles. Some include setup, delivery, repurposing, and breakdown. Others don’t. These operational differences all factor into the final number you see on the quote.

4. 

Design Style and Aesthetic

Every florist has their own unique style and floral philosophy. You might find a lower quote, but if the overall look and feel of the design don’t align with your vision, it may not be the right fit—regardless of price. It’s important to look beyond the numbers and make sure the florist’s work speaks to you.

A Real-Life Example

I recently received an inquiry from a bride who shared her floral specs with me. I gave her a thoughtful quote based on my design style, premium floral selection, and the number of stems I typically use to create lush, full arrangements.

She then shared another quote she received from a local florist. Their centerpiece price was half of mine. When I reviewed their pricing, I noticed they were using fewer stems and less premium product—so yes, the look may have been similar from a distance, but the quality and fullness would be different. That’s not a bad thing—just a different approach.

In this case, I told the client honestly: “It sounds like that florist is offering a great deal, and if that fits your budget and vision, go for it.” I knew I couldn’t match the pricing without compromising my design integrity, and that’s something I won’t do.

What Should You Look for When Comparing Florists?

If you’re shopping around for a florist, here’s what I suggest:

• Look at their portfolio: Does their work match the aesthetic you’re going for?

• Read reviews and ask about experience: How long have they been in business?

• Notice how they communicate: Are they responsive, clear, and helpful throughout the process?

• Understand what’s included in the quote: Are they offering setup, breakdown, or repurposing?

• Be transparent about your budget: A seasoned florist can suggest ideas to maximize your design—like mixing premium and standard blooms or making strategic design choices to stay within budget.

Keep in mind, many florists (like myself) don’t offer a specific flower list or stem count in a quote. That’s because flower availability can change based on the season, and flexibility is crucial to ensure you get the best product at the time of your wedding. Instead, we share possible floral selections based on your wedding date, your aesthetic, and what’s likely to be in season—while maintaining the overall look and feel you’re dreaming of.

Final Thoughts

At the end of the day, floral quotes aren’t like buying the same apple at two different grocery stores. One might be organic and locally grown, while the other is imported and mass-produced. You’re not buying a commodity—you’re investing in a design service, a creative process, and someone’s artistry.

So instead of comparing apples to apples, compare the whole orchard.